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🌞 The Job Description of a Software Sales Representative in Australia (2023 Edition)
Hear from two SDRs on the key areas of responsibility they have: prospecting, cold outreach and administrative work.
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💡Let’s Dive In
Software sales is one of the least understood career paths in the Australian technology landscape.
Yet it’s also one of the top 3 in-demand roles by tech employers, with some of the highest compensation levels of any entry-level tech role.
So what exactly does an entry-level software sales representative do day-to-day?
The most common industry title for an entry level software sales role is called a Sales Development Representative (SDR).
You may also see the titles Business Development Representative (BDR) or Inside Sales Representative (ISR) used interchangeably with SDR, though sometimes, there may be slight differences in seniority or the types of customers you focus on.
Typically, the job duties of an SDR are split into three key areas:
Prospecting: Understanding your ICP, developing customer personas and conducting research
Cold Outreach: Personalising outreach to your leads via calls, emails and Linkedin
Admin: Logging calls, following up with leads
For most entry-level software sales positions, your main objective will be to book discovery calls or product demo calls for the Account Executive you work with (a more experienced sales team member).
Account Executives are responsible for ultimately closing the sale, though in some cases, an entry-level salesperson will still be involved in the discovery call.
This article dives deeper into what these three key areas of responsibility look like👇